Sam Altman’s World Partners with Match Group to Integrate Blockchain ID in Dating Apps
Sam Altman’s iris-scanning blockchain project, World, has forged a collaboration with Match Group, the parent company of major dating platforms including Tinder, OkCupid, and Hinge. The partnership aims to integrate World ID, a permissionless identity protocol, into Match Group’s apps to verify user authenticity.
The pilot program will debut with Tinder users in Japan, offering a streamlined method to distinguish real human profiles from fake ones. This move signals growing institutional adoption of blockchain-based identity solutions in mainstream consumer applications.